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October 31.2025

2 Minutes Read

Stellantis Announces Exciting Ram SRT Models Coming Soon: What Dealers Need to Know

Red Ram SRT truck splashing through water at new models launch.

Stellantis Revives the SRT Division with New Ram Models

In a decisive move to reshape its market strategy, Stellantis, under the leadership of Tim Kuniskis, has confirmed upcoming launches for two new SRT products from Ram. Set to debut within the next three months, this initiative signals Stellantis' commitment to re-establishing performance models amidst a shifting automotive landscape.

Future Performance Agendas: What to Expect?

According to Stellantis CEO Antonio Filosa, these new SRT offerings will deliver 'distinct value propositions,' pointing towards a deliberate effort to cater to diverse consumer preferences in the performance segment. There's growing anticipation surrounding the first of these models as it aligns with the highly awaited 2026 Dodge Durango SRT Hellcat launch.

Shift Back to Combustion: A Risk or a Strategy?

As the electric vehicle market experiences a plateau in interest, Stellantis is doubling down on combustion engines, including the return of the iconic 5.7-liter Hemi V-8. This decision could account for over 25% of Ram’s sales, suggesting that the brand intends to capitalize on its performance heritage while navigating market trends.

The Bigger Picture: Revitalizing the Brand

Kuniskis has targeted 25 new production announcements by 2026, with these two SRT models set as pioneering launches. The resurrection of previous models, like the TRX utilizing the supercharged 6.2-liter Hellcat V-8, could be part of this aggressive brand transformation. It's a bold strategy that not only seeks to correct past missteps but also re-engages manufacturers and consumers alike.

Conclusion: Step Forward for Ram

With these anticipated launches, Ram is re-establishing itself within the auto industry’s dynamic landscape. Whether you are an auto dealer, parts manufacturer, or an avid automotive enthusiast, the revival of the SRT division is worth keeping an eye on as Stellantis revitalizes its performance offerings and moves toward future growth opportunities.

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Stellantis Announces Exciting Ram SRT Models Coming Soon: What Dealers Need to Know

Stellantis Revives the SRT Division with New Ram Models

Future Performance Agendas: What to Expect?

Shift Back to Combustion: A Risk or a Strategy?

The Bigger Picture: Revitalizing the Brand

Conclusion: Step Forward for Ram

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