Saying Goodbye: Why It's Last Call for Volvo Wagons in the U.S.

Last Call for an American Icon: The Volvo V60 Cross Country

As 2026 approaches, Volvo enthusiasts prepare to say farewell to the V60 Cross Country, the last of its iconic wagons available in the U.S. This significant change marks a pivotal moment in the automotive landscape as Volvo transitions exclusively to SUVs, responding to shifting consumer preferences.

Historical Importance of Volvo Wagons in America

Volvo's wagon lineup has played a crucial role in American automotive history, with models like the 240 and 850 becoming synonymous with family transportation. Introduced as a successor to the popular V70, the V60 Cross Country (launched in 2018) is a testament to Volvo’s commitment to delivering style and practicality while catering to a loyal fan base. Carrying the torch of the wagon legacy, it now faces the end of an era as performance statistics clearly lean towards SUVs, which have taken over the market.

The Shift to SUVs: A Reflection of Consumer Preferences

Volvo's decision to eliminate the V60 Cross Country stems from market trends showcasing overwhelming consumer preference for SUV models such as the XC60 and XC90. Despite 3,630 units sold in 2025, Volvo's press release highlights that the demand for SUVs has shifted the brand's direction, making it a predominantly SUV-driven company. This move signifies how automakers must adapt to ever-changing consumer demands, leaving wagon aficionados at a crossroad.

What This Means for the Future of Station Wagons

The discontinuation of the V60 Cross Country may well signify a broader trend in the automotive industry where traditional wagons continue to decline in favor of crossovers and SUVs. As manufacturers like Volvo pivot toward SUVs, the absence of wagons might drive passionate buyers away, prompting them to consider foreign brands offering alternatives. This shift also raises questions about the future of wagon design, feature offerings, and potential resurgence amid global automotive trends.

Implications for Consumers and Dealerships

For auto dealers and manufacturers, understanding this transition is key to adjusting marketing strategies. With the V60 Cross Country’s order books slated to close soon, it's essential for dealers to highlight remaining inventory and offer insights to potential buyers excited about the last offerings. This limited availability heightens the urgency for collectors and enthusiasts who value the distinct qualities of a Volvo wagon.

In conclusion, while Volvo’s shift to an SUV-centric lineup is a reflection of modern consumer behavior, it still leaves a void for those who appreciate the craftsmanship and unique styling of the V60 Cross Country. For those considering their final chance to own a part of this legacy, the upcoming months hold a final opportunity to experience what has been a staple in American automotive history.