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December 03.2025

2 Minutes Read

Mustang Sales Surge While Ford's EVs Experience A Decline

Ford Mustang racing on road, highlighting sales increase.

Mustang Sales Surge Amidst Declining EV Demand

Ford recently reported a surprising uptick in sales of its iconic Mustang, with over 4,200 units sold in November alone, nearly matching the sales of all its electric vehicles (EVs), which totaled just over 4,240. This figure highlights a significant trend in consumer preference amid challenges faced by Ford's EV lineup.

The EV Sales Decline: Understanding the Numbers

While the Mustang's performance this November is encouraging, it starkly contrasts with Ford's EV sales, which have faced steep declines. Specifically, the electric Ford E-Transit and F-150 Lightning saw sharp drops of 82% and 72% respectively compared to the previous year. Additionally, the Mustang Mach-E did manage a slight increase, but overall, the EV segment lags behind.

What’s Driving Mustang Sales?

Several factors could be influencing the resurgence of gas-powered Mustangs. Notably, the expiration of federal tax credits has diminished the incentive for consumers to pursue electric alternatives. As Ford grapples with this landscape, the Mustang’s broad appeal, historical significance, and the emotional connection to the brand are likely drawing traditional car enthusiasts who may be hesitant to switch to electric vehicles.

Looking Forward: What Can We Expect?

Experts within the automotive sector suggest that Ford may need to rethink its strategy for electric vehicles as it enters a more competitive EV market. If the company can retain the Mustang sales velocity, a strong December could provide much-needed momentum to finish the year positively. However, the future of the EV segment remains uncertain unless Ford addresses existing consumer concerns and offers substantial incentives.

For dealers and automotive manufacturers, this data accentuates the importance of aligning product offerings with consumer preferences as trends evolve. As we move towards the holiday season, it's wise to anticipate lucrative deals from manufacturers aiming to boost their sales numbers.

For anyone involved in the automotive industry—from car dealers to insurance companies—staying abreast of these shifting sales dynamics will be crucial. The Mustang could indeed be finishing the year on a high note, and understanding this interplay between traditional and electric vehicles will inform future strategies in a landscape that is constantly evolving.

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Mustang Sales Surge While Ford's EVs Experience A Decline

Mustang Sales Surge Amidst Declining EV Demand

The EV Sales Decline: Understanding the Numbers

What’s Driving Mustang Sales?

Looking Forward: What Can We Expect?

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