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October 30.2025

2 Minutes Read

Exciting News: Ram To Launch Its First SUV by 2028, Reviving the Ramcharger Name?

Silver Ram SUV front view during launch event.

Big Changes Ahead for Ram: The 2028 SUV

Ram has long been synonymous with trucks and vans, but a significant shift is on the horizon. Scheduled for 2028, Ram will unveil its first-ever SUV, aiming to compete directly in the booming full-size SUV market. This decision, highlighted by Stellantis CEO Antonio Filosa, comes as part of a broader strategy to diversify Ram’s product offerings and capitalize on the lucrative SUV segment.

The Powertrain Dilemma: Gas vs. Electric

While specific details are still emerging, early reports suggest that Ram’s new SUV will accommodate both a traditional gas engine and an extended-range electric vehicle (EV) setup. Given the success of similar models, such as the Jeep Grand Wagoneer, Ram is looking to leverage its existing technologies to attract both traditional car buyers and those leaning towards greener alternatives.

The Legacy of the Ramcharger

One intriguing aspect of this development is the potential revival of the Ramcharger name, a nod to a once-popular SUV. The original Ramcharger was a competitor in the SUV market against the likes of the Ford Bronco and Chevrolet Blazer. This brand history may resonate with consumers, evoking nostalgia and interest in a modern reinterpretation designed for today's market.

The SUV Market: A Booming Opportunity

The American car market has shown a clear preference for SUVs in recent years, with models like the Chevy Tahoe leading sales figures consistently. Ram's entry into this space seems strategically aligned with consumer demand, especially as family-oriented vehicles remain a priority for many buyers.

Looking Forward: What’s Next for Ram?

As we look towards 2028, Ram's strategic expansion appears promising. Investors and consumers alike are eager to see how Stellantis will balance innovation with tradition. The introduction of the SUV could mark a new chapter for Ram, potentially changing public perception and opening new revenue streams.

Take Action: Stay Updated

For dealers, part manufacturers, and insurance companies, understanding these industry shifts will be crucial for maintaining a competitive edge. Stay informed about upcoming launches and market trends to better position your business in this evolving landscape.

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