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October 10.2025

2 Minutes Read

Discover How This Rolls-Royce’s Hidden Bike Rack Elevates Luxury Living

Classic Rolls-Royce parked on a gravel driveway with lush garden background.

Reimagining Classic Elegance: The Rolls-Royce Corniche Transformation

Luxury and functionality often seem at odds, especially in the automotive world. However, a fresh perspective from Niels van Roij Design has seamlessly married these elements through a remarkable transformation of a 1981 Rolls-Royce Corniche into a shooting brake. Originally a grand two-door coupe, this bespoke creation features a hidden bike rack that exemplifies both sophistication and practicality.

Meet the Visionary Behind the Build

The journey to create this unique vehicle began with a passionate owner who, together with his wife—both triathletes—needed a way to transport their bicycles without compromising the car’s aesthetic. After two and a half years of meticulous design and engineering, the result is a sophisticated luxury car that boldly expresses its modern purpose while retaining classic charm.

Design Challenges and Ingenious Solutions

One of the most challenging aspects of the design was the integration of an electric bike carrier within the rear bumper, allowing it to extend and retract as needed. This required the innovative relocation of the fuel tank—an intricate process that demanded precision engineering. The bike rack can accommodate two bikes hidden from view, preserving the sleek silhouette of the Corniche.

An Elegant Yet Practical Approach to Luxury

With its hand-formed steel body and elegant restoration of the interior, this Rolls-Royce reflects the craftsmanship that went into every detail. The interior includes luxurious beige leather upholstery accented with unique green touches and a wood dashboard that nods to its heritage while providing modern comforts like a reading light and assigned map pocket.

Why This Matters to Automotive Dealers and Manufacturers

This project serves as a case study for auto dealers and manufacturers looking to tap into custom builds for discerning clients. With current trends leaning toward personalization, understanding the artistic and functional aspects of such transformations can guide these professionals in connecting with their customer base and meeting niche demands effectively.

Conclusion: The Future of Custom Vehicles

The custom Rolls-Royce Corniche is more than just a vehicle; it is an embodiment of a lifestyle for its owner. It showcases how innovation can breathe new life into classic designs while catering to modern needs. As custom builds rise in popularity, this vehicle exemplifies that luxury can indeed be practical.

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