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January 29.2026

2 Minutes Read

Could the World Rally Championship Finally Return to the US Market?

Rally car mid-air, World Rally Championship US return, USA flag backdrop.

Rallying’s Potential Revival in the USA

The World Rally Championship (WRC), with its unparalleled excitement and skill, might return to America for the first time in nearly four decades. After the last event in 1988—the Olympus Rally—officials from the FIA are exploring a return, with a candidate event scheduled in June 2026 across stages in Kentucky and Tennessee.

FIA's Focus on American Opportunities

In recent years, the United States has seen a significant growth in motorsport engagement and participation, making it a prime target for the WRC’s expansion. FIA President Mohammed Ben Sulayem underscored this notion, stating, "The United States represents one of the most important growth opportunities for the FIA World Rally Championship." The American Rally Association (ARA), which has kept rallying alive in the U.S. with its vibrant events, will play an essential role in the discussions surrounding revitalizing WRC interest.

The Candidate Event: A Step Towards Global Recognition

The candidate event will run from June 11 to 17, 2026, serving as a trial to assess the region's capabilities to meet WRC standards. FIA officials will evaluate various aspects, including sporting operations, safety, infrastructure, and overall event promotion. This comprehensive analysis aims to ensure that the proposed stages reflect the high caliber expected of WRC competition.

Thrill for Fans: A New Chapter for Rally Culture

A successful candidate event in the U.S. could pave the way for a full WRC event by 2027, reigniting the passion of American rally fans and broadening the appeal of the sport. With major manufacturers like Subaru potentially reinvigorating interest in rally-inspired vehicles, fans may look forward to new models and innovations that reflect the race-inspired energy WRC brings.

The Road Ahead: Investor and Manufacturer Interest

The prospect of WRC's return is expected to generate significant interest among manufacturers and sponsors. As seen with the increasing investment in F1's American events, a recognized presence of WRC could similarly bolster the automotive industry's focus on rallying culture in the U.S.

Final Thoughts and Community Engagement

For those in automotive news and the larger auto industry, understanding and following the developments surrounding WRC's possible return is vital. Knowledge of these changes provides insights into market trends and offers an opportunity for engagement with a growing sporting community. As the years progress, the implications for car dealers, auto part manufacturers, and insurance companies could be monumental, given rallying's potential to redefine motorsport appreciation in America.

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